Working demo

A non-commercial project. Valuations cover one auction house and roughly two years, so coverage is thin — where we hold nothing, the page says so. What we have and what we don’t.

WhiskyIQ

Valuation·John Distilleries

Johnnie Walker Red Label - 1970s

Typical sale

£25

median hammer

Range

£17.50–£42.50

Sales recorded

9

to 2026-02-15

What you would pay

£28.75

+15% premium, before VAT

Every recorded sale · dashed line is the median↓ 10% over the period

2024-04-15 — £252024-07-15 — £17.502024-09-15 — £42.502025-06-15 — £27.502026-01-15 — £22.502026-01-15 — £252026-01-15 — £32.502026-01-15 — £22.502026-02-15 — £22.50

What shops are asking now

£35whisky-online.com

An asking price is what a retailer wants today. The figure above is what people actually paid. The gap between them is usually the most interesting thing here.

Based on 9 realised sales. Hammer prices from Whisky-Online Auctions, excluding buyer’s premium and VAT. Condition, fill level, box and provenance all move a real bottle away from the median and none of them are captured here.

Value another bottle →