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A non-commercial project. Valuations cover one auction house and roughly two years, so coverage is thin — where we hold nothing, the page says so. What we have and what we don’t.

WhiskyIQ

Valuation·Jack Daniel's

Jack Daniels Old No.7 Brand

Typical sale

£15

median hammer

Range

£12.50–£32.50

Sales recorded

10

to 2026-02-15

What you would pay

£17.25

+15% premium, before VAT

Every recorded sale · dashed line is the median↓ 28.6% over the period

2024-02-15 — £17.502024-05-15 — £152024-06-15 — £202024-07-15 — £152024-08-15 — £32.502024-10-15 — £202025-01-15 — £152025-05-15 — £12.502026-01-15 — £12.502026-02-15 — £15

Based on 10 realised sales. Hammer prices from Whisky-Online Auctions, excluding buyer’s premium and VAT. Condition, fill level, box and provenance all move a real bottle away from the median and none of them are captured here.

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